Navaho’s MediaCAT digital signage solution is available embedded into 10 inch screens designed for shelf edge mounting for retail point of sale (PoS) advertising applications. These screens allow retailers to put their message right next to the product being sold and directly in the eye line of the purchaser.
Instantly Visible, Instantly Updated
Traditional static Point of Sale advertising is time consuming and costly to update. The Navaho MediaCAT Digital Signage player allows retail outlets or brand owners to quickly and easily update the point of sale display when a campaign is finished or a product is changed.
Easy to Install
Our shelf edge screens are completely integrated, needing only a safe, 12v DC power connection. All media storage and playback electronics are mounted inside the screen, which also contains an embedded WiFi antenna to allow the screen to connect to a local/wide area network for content updates.
MediaCAT Digital Signage advertising screens are controlled remotely via an easy-to-use web based interface which allows changes to be scheduled and uploaded to the players in advance of a go-live date.
Complete Content Control
Navaho’s shelf edge PoS advertising screens are powerful enough to show full motion video, animated slideshows, or even live websites with news feeds, weather forecasts or traffic information.
Our campaign management system can also be used to manage complex advertising campaigns. The CMS allows content to be targeted at individual screen locations (eg. chilled isles), geographical areas (eg. North West england), a particular chain or type of shop and of course, time, date, and day of week.
As the first company to supply self contained Media Screens to the highly competitive independent retailer market, we needed a robust, yet flexible Media Player and content distribution network. Navaho’s MediaCAT player has delivered this and more, allowing us to deliver brand awareness and marketing campaigns to consumers via on-shelf screens with dynamic audio visual presentations. The flexibility within Navaho’s content distribution
network has allowed us to provide unprecedented advert targeting and their network scalability means they will be able to continue to support our growth of players and advertising airtime. Patrick Boden, CEO, Point4 ecisionVision Ltd